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World Music

World music is a marketing classification by the music industry in order that they can group a small display of non-mainstream recordings. It is often described as ethnic.

There is a strong danger that Folk will be marginalised by marketing into a neat rack of Folk / Roots / World together with Pan Pipes from the Andes and Bouzouki music from Greece. In all cases, the music is Folk music in its own right and its country of origin is immaterial. It is only the perspective of English speaking record marketing managers that labels it 'World'.